It has been generally agreed upon that content is
king. We need to generate gospel content that can bring the needed
transformation in the lives of people. The content could be in texts format,
audio and audiovisuals. Our responsibility is to make our social media
platforms a sort of pulpit where people can regularly have access to life
changing words. In creating contents for online Christian writing, consider the
following instructions.
Spirit-based
Allow the Holy Spirit to minister to your heart. Get
the message directly from God. This becomes possible as you seek God in prayer.
The Lord wants to reach people online. Don’t give a message from your brain and
expect transformation. Allow God to speak to you. Do you remember that hymn
that says: Lord, speak to me that I may speak?
Scripture-based
Get deep into God’s word. Read to bless your soul and
share with others as God leads you. Study God’s word and teach others those
things that you’ve learnt. Share devotionals and texts of messages that are
very impactful.
Story-based
Weave your writings with a story. Everyone loves a
story. Jesus used parables a lot during His earthly ministry. So, engage people
with stories to get their attention and also to present them with examples they
can learn from.
Social-based
We are social beings. Therefore, we need to be very
conscious of events that happen around us (especially in the political space).
We need to show concern for the plight of people. We cannot feel unconcerned.
We should lend our voice and advice where necessary on social matters. We
should speak up for human rights but we should do it in a civilized and
biblical manner. We also need to be conscious of people’s needs and try our
best to meet them via online ministry.
Sectional-based
Reach a particular set of people at a time. Have a
target audience. It could be an age group, people in a certain career, married
or singles etc. Streamlining your posts to a specific audience helps you to be
focused and more fruitful. It is much better than attempting to reach people
from all walks of life at once.

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